I’m a journalist and digital media professional who’s spent the last few years making complicated things easier to understand, whether that’s elections across different countries or the latest in health policy news.
I’ve also been working at the forefront of audience development, using SEO and social media to expand a story’s reach. Platforms and algorithms shift constantly and my approach is to stay close to those changes, testing what’s working, adapting quickly, and identifying emerging opportunities.
I speak four languages (learning a fifth), have worked across three countries, and was most recently at Al Jazeera, where I worked across a TV program and digital, helping drive the website’s highest search traffic year on record in 2024.